Be Traced Partners with Le Flair: A weekend dedicated to automotive elegance

Brescia, April 30, 2025 – A new partnership begins for Be Traced: starting this weekend, we’ll be working alongside Le Flair, a regularity rally for classic cars dedicated to those who appreciate elegance and refinement, combined with a driving experience designed to create lasting memories.

Le Flair offers a unique four-day format that kicks off on Thursday, May 1st, with the arrival of participants and a welcome dinner at the Hotel Mirador in Vevey, which has been fully reserved for the event and offers every comfort—from a spa to gourmet cuisine.

On the second day, participants will travel from Lake Geneva to Bern. In the morning, they’ll drive through the breathtaking Swiss Alps and stop for lunch at the Federal Palace, with a guided tour included. In the evening, dinner will be served at the home of a Michelin-starred chef.

The third day will lead the teams into the heart of Switzerland, revisiting the stunning views from the first day, and will culminate in a gala dinner. The event will conclude on Sunday morning, with breakfast and a few final surprises.What makes this rally format so special is precisely this element of surprise: the organizers have intentionally kept many details under wraps to offer participants the thrill of the unexpected—giving this weekend an edge over more traditional formats.

Le Flair is more than a journey; it is “a true tribute to beauty and passion” embodied by classic cars. The event is limited to a maximum of 50 crews, all behind the wheel of vehicles that have made automotive history and are now considered true classics. The lineup will include vintage cars and youngtimers (produced up to 2005), along with a few modern and extremely rare models.

Le Flair positions itself as a genuine ode to elegance and good taste in classic motoring, while also supporting meaningful causes. In fact, Le Flair supports Race Against Dementia, a global organization dedicated to funding research into the prevention and cure of dementia.

This year, for the first time, the event will be supported by Be Traced’s solutions, ensuring effective coordination from both a logistical and safety perspective. The GPS devices installed on the vehicles will allow real-time location tracking of all participants on a digital map via our telematic platform. Thanks to the built-in SOS button, teams can report any issues or request assistance in real time.

For enthusiasts and anyone wishing to follow the event live, a public link is available on any smartphone, tablet, or PC, allowing real-time tracking of all teams along the route:🔗 https://live.betraced.it

Enjoy the race!

Press Office

Camilla Quarantini

Tel: +39 030 2053201

c.quarantini@fixup.one

Additional Information:

Be Traced is an innovative technology platform dedicated to road racing for cars and motorcycles, providing real-time tracking, telemetry, and timing solutions.

Le Flair is a limited-entrance regularity race for classic cars, youngtimers and modern exotics, dedicated to automotive excellence, while celebrating elegance throughout the most beautiful swiss landscapes.