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Be Traced and Canossa Events for the first time together at the Modena Cento Ore


The technologies fielded by Be Traced at the service of the organization from 2 to 6 October


Brescia, October 1st – The engines are warming up for the twenty-first edition of the Modena Cento Ore which will be attended by 100 crews from all over the world.


The first appointment for the participants will be tomorrow on Sunday October 2nd with the registration and the pre-race checks. From Monday the adventure will begin discovering the beautiful Italian scenery, with a route that will start from Milano Marittima, continue in Florence and end in Modena.


As scheduled, many stages are planned:

  • Monday, October 3rd: Cervia, Pieve Santo Stefano, Bibbiena, Pratovecchio Stia, Reggello, San Godenzo, Forlì, Milano Marittima;

  • Tuesday, October 4th: Urbania, Urbino, Pesaro, Gabicce Mare, Riccione, Milano Marittima;

  • Wednesday, October 5th: Faenza, Imola, Palazzuolo sul Senio, Scarperia, Firenze;

  • Thursday, October 6th: Firenzuola, Sasso Marconi, Modena.


Not only the artistic and scenic beauty of the places that the crews will cross will characterize the Modena Cento Ore, but also the adrenaline, the competition and the desire to get involved: aboard their four-wheeled jewels the participants will compete along the route in the special stages on the hairpin bends of the Apennines and compete on the track in the Misano and Mugello circuits, two of the most legendary circuits of Italian motorsport.


Be Traced will provide for the first time its technologies to the organization: during the checks, the GPS devices will be installed on each car, so it will be possible to track all the participants and following them on the map through the telematic platform made available to the Race Direction.


Be aware of the real time position, direction and speed of each crew involved will be a plus above all in terms of logistics and safety: in case of unforeseen events, it will be possible to send an SOS request using the appropriate button on the device that will automatically send a notification to the platform, allowing an immediate rescue intervention by the event staff.


The Modena Cento Ore will be even more engaging this year for fans too, who will be able to access the public version of the platform and follow the crews engaged on the race course in real time.


Starting from Monday October 3rd and for the entire duration of the event, the link dedicated to the event will be available, accessible from any device:




Canossa Events is a young company run by a young team.

We started out in 2011 with a team of just four people, but today we have 130 passionate professionals with an average age of just 32, running more than 250 events every year. With a large female contingent, we are the biggest female event team in Italy, which gives us the care and passion to create truly memorable events.

In May 2019, the company joined forces with Motorsport Network, simultaneously growing our global presence and improving our range of services.

Canossa is constantly expanding and evolving with subsidiaries both in the United States (Greenwich, CT and Miami, FL) and in the United Arab Emirates (Dubai).

Canossa collaborates with Scuderia Tricolore Asd: a club of enthusiast collectors and pilots that began in 1960 within the Sporting Commission of the Automobile Club of Reggio Emilia.


The Modena Cento Ore combines glorious classic cars and gentlemen drivers, classic motorsport and tourism, exciting roads and breathtaking landscapes, as well as culinary delights and great wines.The challenge will be tough, with circuit races and special stages on uphill roads closed to traffic. You can choose to battle in tough races in the Competition section or opt for a lighter but still challenging experience in the Regularity section, which follows the exact same route, including racetracks and closed road stages.


Be Traced is the innovative technological platform dedicated to all road car and motorcycle racing. It is an advanced and flexible solution equipped with all the tools for real-time monitoring of the race and competitors, as well as telemetry and timing.

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