FROM ENTHUSIASTS TO ENTHUSIASTS
Our history at Motorsport's service
2019
Fixup operates in the Information & Communication Technology sector and specializes in developing Internet of Things solutions. It focuses on the design and engineering of smart devices for the interconnection of fixed and mobile assets, as well as the development of software interfaces for data acquisition and telematics platforms connected to any device.
From Fixup's passion and know-how comes Be Traced. A technological solution consisting of GPS devices and a telematics Web platform that enables real-time acquisition, management and visualization of data from devices used in Motorsport competitions, offering a range of essential features to improve efficiency and safety during events.
Since the earliest applications, the Motorsport industry has been receptive and ready to embrace technological innovation, paving the way for new prospects for growth and development.
With a special focus on historic regularity races, Be Traced begins to support numerous events including the 1000 Miglia Green, Gran Premio Nuvolari, Winter Marathon.
In 2020 a solid collaboration with the Italian Timekeepers Federation (FICr) began during the Pandemic, starting with the 1000 Miglia, in October. A collaboration destined for great growth, which with passion has led Be Traced to become the maintechnology provider for the events included in the Italian Major Events Championship of ACI Sport.
In 2022 comes the first major experience in the African desert, at the Sahara Racing Cup.
2020-2022
2020-2022
2023-2024
In 2023, with an innovation made to the Be Traced devices, it approaches the category of average-speed regularity races: the Campionato Italiano Regolarità a Media (CIRM), which provides for an accuracy of the devices to the tenth of a second. With this innovation, Be Traced develops an exclusive collaboration agreement with the Federazione Italiana Cronometristi. Thanks to this collaboration, Be Traced becomes the only supplier of GPS technology in the Federation's managed races and ACI Sport championships.
Since 2024, the Be Traced tracking system has been used in all road and gravel rally races on the ACI Sport calendar.The adventure begins with the 10th edition of the Ronde Val Merula.
Our mission - For more efficient management
We offer advanced solutions designed specifically for Motorsport, with the goal of making event management more efficient, accurate and safe.
Our technologies support organizers, race directors, and teams in managing every phase of the event, enhancing response capabilities and the overall quality of the experience.
Our goal is to offer our technology to sports events' organizers, helping to increase safety levels, simplify organization and ensure more effective real-time control, while still respecting the specificities of each discipline.
Our vision - For the sport of the future
Our goal is to elevate the race experience for everyone involved through reliable and intuitive high-performance technologies.
Our goal is to elevate the race experience for everyone involved through reliable and intuitive high-performance technologies.
Our vision is a future where digital innovation enhances every sports event, empowering both the sport and the people who bring it to life.
We are ISO9001 certified
Fixup Srl achieved in 2023, 2024 and 2025 and ISO9001 certification for excellence in quality management.
ISO9001 Certification is a comprehensive recognition of the adequacy and effectiveness of an organization's quality management systems. Our team has worked with dedication to reach the rigorous requirements of the standard, demonstrating a commitment to offer high quality services and to continuously improve operations.
