FROM ENTHUSIASTS TO ENTHUSIASTS

Our story at Motorsport's service

2019

Fixup operates in the Information & Communication Technology sector and specializes in developing Internet of Things solutions. It focuses on the design and engineering of smart devices for the interconnection of fixed and mobile assets, as well as the development of software interfaces for data acquisition and telematics platforms connected to any device.

From Fixup's passion and know-how comes Be Traced. A technological solution consisting of GPS devices and a telematics Web platform that enables real-time acquisition, management and visualization of data from devices used in Motorsport competitions, offering a range of essential features to improve efficiency and safety during events.

Fin dalle prime applicazioni, il settore del Motorsport è emerso favorevole e pronto ad accogliere l’innovazione tecnologica, aprendo la strada a nuove prospettive di crescita e sviluppo.

With a special focus on historic regularity races, Be Traced begins to support numerous events including the 1000 Miglia Green, Gran Premio Nuvolari, Winter Marathon.

In 2020 a solid collaboration with the Federazione Italiana Cronometristi (FICr) began during the Pandemic, starting with the 1000 Miglia, in October. A collaboration destined for great growth, which with passion has led Be Traced to become the main technology provider for the events included in the Campionato Italiano Grandi Eventi ACI Sport.

In 2022 comes the first major experience in the African desert, at the Sahara Racing Cup.

2020-2022

2020-2022

2023-2024

In 2023, with an innovation made to the Be Traced devices, it approaches the category of average-speed regularity races: the Campionato Italiano Regolarità a Media (CIRM), which provides for an accuracy of the devices to the tenth of a second. With this innovation, Be Traced develops an exclusive collaboration agreement with the Federazione Italiana Cronometristi. Thanks to this collaboration, Be Traced becomes the only supplier of GPS technology in the Federation's managed races and ACI Sport championships.

Dal 2024, il sistema di tracking di Be Traced viene utilizzato in tutte le gare del settore rally su strada e terra previste nel calendario di ACI Sport. L’avventura ha inizio con la 10° edizione della Ronde Val Merula.

September 19, 2021, Gran Premio Nuvolari

La mission di Be Traced – Per una gestione più efficiente

We offer advanced solutions designed specifically for Motorsport, with the goal of making event management more efficient, accurate and safe.

Our technologies support organizers, race directors, and teams in managing every phase of the event, enhancing response capabilities and the overall quality of the experience.

Our goal is to offer our technology to sports events' organizers, helping to increase safety levels, simplify organization and ensure more effective real-time control, while still respecting the specificities of each discipline.

Toyota GR Yaris rally blue with neon yellow details
GPS device of Be Traced and logo stickers

La vision di Be Traced – Per lo sport del futuro

Our goal is to elevate the race experience for everyone involved through reliable and intuitive high-performance technologies.

Our goal is to elevate the race experience for everyone involved through reliable and intuitive high-performance technologies.

Our vision is a future where digital innovation enhances every sports event, empowering both the sport and the people who bring it to life.

ISO 9001 accredited logo

We are ISO9001 certified

Fixup Srl achieved in 2023, 2024 and 2025 and ISO9001 certification for excellence in quality management.

ISO9001 Certification is a comprehensive recognition of the adequacy and effectiveness of an organization's quality management systems. Our team has worked with dedication to reach the rigorous requirements of the standard, demonstrating a commitment to offer high quality services and to continuously improve operations.

What sets us apart?

Quello che facciamo non è solo tecnologia: è presenza e affidabilità.

Our solutions are developed in-house, designed for people who really live Motorsport:
from organizers to individual teams; from drivers to major industries.

Be Traced lavora al fianco di chi corre e di chi fa correre, con strumenti precisi e facili da usare, che garantiscono un livello maggiore di sicurezza per tutti i soggetti coinvolti nelle manifestazioni.

Each year we support more than 200 events, in Italy and abroad,
bringing our unique technologies and the security that truly sets us apart.